What began as an idea became a mission, to give coffee its soul back.
Freshness Was the
Missing Ingredient
Tosco started from a simple observation: most of coffee’s taste comes from freshness and roast level. Yet experiencing that at home was too complex, and no existing technology made it practical.
From Curiosity
to Creation
In 2019, James met Jose, an engineer who shared his curiosity. Conversations became experiments. Kitchen counters turned into workbenches as ideas were tested, refined, and rebuilt.
The Moment
Coffee Came Alive
The first time the full process worked in minutes instead of hours, the result was unmistakable: coffee that tasted alive. From that moment, the goal was clear. Make that experience accessible, every day.
Our why
We believe coffee should be more than a habit.
It should be an experience.
Personalized
Your taste defines the roast and grind.
Always fresh
Roasted at the very moment you brew.
Sustainable
Less waste, fairer trade, zero plastic.
An exploration
Discover the world, one cup at a time.
Our team
We’re two co-founders with complementary passions, joined by a shared obsession for coffee.
Together, we mix entrepreneurial spirit with engineering precision, and we won’t stop until every kitchen smells like freshly roasted beans.
James Levin
Business innovator with 14 years in global strategy, including 5 at Nestlé. He brings the vision: freshness, choice, transparency.
José Botelho
Engineer with deep expertise in coffee technology, including 6 years at Nespresso. He brings the craft: turning an idea into working machines.
We want to create a world where coffee
is fresh, personal and sustainable.
Let’s talk about it over a coffee.
Press, partnerships, farmers, coffee lovers... we'd love to hear from you.
hello@tosco.coffee
+41 78 748 09 49
Vevey - Switzerland